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The Allure of Periodic Tables: Chemistry, SEO, and Foul Language

Newton can rest on his laurels all he likes, but it looks like the most popular – as in pop-culture terms – discovery belongs to Dmitry Mendeleev. The story has it that the great Russian chemist eventually dreamt his entire periodic table of chemical elements, which is not surprising, considering how long he’d been working on its arrangement.

Read more about Mendeleev’s Periodic Table, or even download an Apple app for your device (compatible with iPad, $0.99).

Little would he know that this scheme would inspire:

1. SEO community (SearchEngineLand)
You can download the Periodic Table of SEO Ranking Factors in PDF.

Image: Search Engine Land.

2. Students of foul language (via Modern Toss)
Back in 2007 I told you a tearful story of my trying to compile a list of negative keywords for an AdWords campaign. I have been reading Henry Miller since 2000, and throughout my 7 years in the UK and now 1.5 years in Russia I’ve been open to all sorts of words and expressions. Since I use public transport and attend social functions, I don’t really have a choice. Now I put my hands down, my friends: the majority of phrases in the Periodic Table of Swearing has to this day been unknown to me. It looks like my foul vocabulary didn’t grow beyond individual words and maybe two or three best known expressions. I no longer know what to think, although I suspect it’s best to have something to discover in life…

Image: Forever Geek

3. Internet Fans (via Wellington Grey)
Not unlike SearchEngineLand, but much earlier, Wellington Grey painstakingly assembled the Internet resources, as they were in 2007. I’d imagine the table needs a revision and a new edition, but as a piece of history it’s lovely and brings back good memories (and it doesn’t know Yandex as a search engine!)

Periodic Table of the Internet by Wellington Grey

4. Meme-orisers
Here’s another thing I need to discover, but if you know your memes, you’ll surely appreciate what you see.

Image: Geekosystem

5. Designers
Do you know your Lucinda from Arial Sans Serif? Somehow using the Periodic Table of Typefaces suddenly made me see the difference between most typefaces. Behance.net has also got Spanish and Portuguese versions of the PTT.

Image: Squidspot

Can you think of other Periodic Tables that need doing?

Author: Julia Shuvalova

Julia Shuvalova is the author of Los Cuadernos de Julia blog. She is an author of several books, a translator, and a Foreign Languages tutor. She lives and works in Moscow, Russia.

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