Given the budget for their IRN-BRU campaign – mere 150K GBP – PHD North has chosen the simplest solution to the Scottish footie problem. They didn’t show any hard work. In fact, everything seems to be a result of the most pleasurable activity. What happens when a Brazilian man comes to Scotland? He finds a local girl (or the other way around). They get together and nine months later a future legend is born. Crawford Batista, say. Or Robertsinho. Or even Aberdinho. Genius? Yes, so they thought at Cannes, too. PHD North, together with The Leith Agency, Burt Greener and Blonde, won Gold (How-Do reports).
And so I think, by the way. In fact, I think the Russian oligarchs who invest in football should bring those hot Brazilians to Russia. Let our gorgeous Russian girls warm those poor fellas in the winter. Or it may be Brazilian girls who come to raise the fighting spirit of Russian footballers. And then our team will have players under the names of Arshavinho and Bilayletdindo. Why not? It’s IRN-BRU. Phenomenal.