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The BBC Shopping Centre in Moscow

I was recently near Otradnoe metro station in Moscow’s North when a shopping centre caught my eye. And it did for no other reason than its name. It is called in Russian “торговый центр ВВС”. While ” торговый центр” literally means “shopping centre”, it’s less clear as to the meaning of “BBC”. And I dare say meaning is not the most important thing. The font is. Because the font is almost identical to the one the British Broadcasting Corporation uses.

Author: Julia Shuvalova

Julia Shuvalova is the author of Los Cuadernos de Julia blog. She is an author of several books, a translator, and a Foreign Languages tutor. She lives and works in Moscow, Russia.

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