I‘ve just come back from the screening of “Social Network” in one of the central cinemas in Moscow. By the look of it, Moscow bloggers, the users of Vkontakte.ru and Loveradio listeners had the chance to see the film before everyone else: the film’s official screenings start tomorrow.
Just this morning I was thinking about why people never seem to get what they want. Clearly, it is because of three things:
- they do it wrong;
- they do it with wrong people;
- they don’t want it badly enough.
And that is really it. “Wrong” may be outdated or inappropriate for the kind of work you’re doing. Having right people around you is also very important. Not the kind of people who are always happy with whatever you do either because they don’t care that you become better than you are, or because they are afraid that you may forget them once you’ve taken off. The right people are those who help you grow and who want you to grow. And, last but not least, you’ve got to want it so bad that you live and breathe your idea.
You think this modus operandi is too good to be true? Welcome Mark Zuckerberg (Jesse Eisenberg). Of course, the story of Facebook is far more complex than what can be jammed into one and half hours of screening time. The creators omitted the take-off of Facebook in Europe, and after a while only a Social Media pro can match the scene in the film with the actual date. The issues with privacy, sharing, and data, as well as the entire social “paraphernalia” in the guise of groups, causes, etc., are left behind. Instead, at the heart of the film is the story of one Harvard geek who was never accepted into any clubs and who thus decided to create a club where everyone could belong.
What separates Zuckerberg’s character from the rest is this absolute refusal to be a loser. Nerd or snobbish he can be, one thing is clear: the guy had such complete belief in himself that many of us wish we could borrow from him. He was studying at Harvard, one of the most prestigious universities in the world. He lived on campus, pretty much free from mundane concerns. And there was one small “but”: he was rejected by a girl he fancied a lot. The inception of the social network had therefore started in the most perfect conditions: the absence of problems and a tiny bit of despair. Free but impassioned mind allows you to create masterpieces.
Zuckerberg was so good at programming that he was obviously doing “it” right; what is more important, he was doing it with the right people. Some gave him a hand with algorithms, others helped with programming, some dropped ideas in conversations, but in the end nobody was able to do what he was doing. Most importantly, he was tapping into the right idea – even if it was not entirely his. Not only people around him were ‘right’ for his project, he was giving to those who registered with Facebook the ‘right’ set of functions. He was in the right conditions, and he was extending and multiplying them.
The conflict between Eduardo Saverin (Andrew Garfield) and Sean Parker (Justin Timberlake) is the battle of minds, and both were right for Zuckerberg in one way or another. Eduardo supplied Mark with resources for Facebook to actually happen; Sean’s doubtless entrepreneurial skill helped to propel the social network to the global level and make it a worldwide success. And even though Sean got really close to Mark, the latter didn’t let him off for letting Eduardo down. When the time came, Zuckerberg somehow managed to marry business thinking with a little bit of old school friendship.
As a film, Social Network is by no means a phenomenon or even a groundbreaking movie. It is well made, and Armie Hammer, in particular, does amazing work playing the Winklevoss twins. Justin Timberlake looks promising, although I’d like to see him in more introspective, “classical” films. Yet the film’s remarkable achievement is in that it shows in a short space of time how to grab the chance and not to leave any stone unturned until the big goal is hit. Is Zuckerberg good? Yes. Is he nice? No. After all, the question was never about money – it was about “being the CEO, bitch” and making history. He did both.
Would you?
Photo credit – Facebook Gets Movie Treatments as Social Media at High (International Business Times, 15 September, 2010).
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