A renowned Russian design studio run by Artemy Lebedev revisited the famous 1931 painting by Salvador Dali, The Persistence of Memory.
 |
| Salvador Dali, The Persistence of Memory (1931) |
Dali’s work was painted during his Freudian phase, but also allegedly contained reference to Albert Einstein’s relativity theory. Even if the second argument was not quite true, the Time is clearly seen in this work as a moving substance, something not solid, and therefore, relative.
Artemy Lebedev design studio revisited the image in the context of the Pancake Week craze. So we see pancakes instead of pocket watches. Since a pancake’s substance is soft by nature, Dali’s idea becomes inverted and follows a different track, not from exactness to relativity, but from movement to immobility. Here pancakes represent a fixture that, despite its unenduring state, persists in time and in mind.
I am not sure what name the Russian designers gave to their work (the inscription on the image merely says “Happy Pancake Week”), so I thought that the paraphrase of Dali’s original image was rather fit.
 |
| Artemy Lebedev Studio’s image |