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One of the hallmarks of Moscow Design Week 2011 was Jacopo Foggini’s Matrioska installation. Fashion designers do, from time to time, pay homage to one of Russia’s most recognisable symbols. All that pales (arguably) in comparison to what designers did for Russian Vogue’s 10th anniversary in 2008. The then editor-in-chief, Alyona Doletskaya gave a creative brief to top couturiers to design a matrioshka, marrying the fashion brand’s “identity” with the peculiar form of a Russian doll. The result is a range of contemporary artworks by the likes of Marni, Prada, Jitrois, and others. This remains a great example of using an old form to produce a brand-new look, feel, and even the purpose.
