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My Favourite Artois Commercials

Sam over at ArtoisBlog wrote in detail about one of my favourite Stella Artois commercials – Ice Skating Priests. I can’t remember if I saw it for the first time before or after watching Kieslowski’s Three Colours trilogy, but once I’ve known the film I knew that the leading character was played by Zbigniew Zamachowski, Karol Karol from Three Colours: White. Follow through to Sam’s article to learn about the music and some other facts (which I’m not going to divulge). I adore this commercial, and bearing in mind the date – 24th December – Ice Skating Priests should put us all in the mood for Christmas.

Another Stella’s commercial, Le Sacrifice, entered my life for the first time at Cornerhouse, before the screening of a certain film. I’m quite sure it was in 2004. This commercial is dear to me for its many a reference to French cinema of the 1900s, to surrealism and, in particular, to Louis Bunuel. Somebody on YouTube wondered why such “unfathomable” commercial was ever produced. Well, all surrealism is unfathomable; it’s all about a dream. I suppose my answer would be – this ad shows us that when you love your beverage, then no flies in the bottle or the prospect of turning into a oistrich can put you off drinking it! Absurd? But so is often surrealism.

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