I know it can be difficult to drag a man into the lingerie section altogether, let alone to make him give his opinion on something. But if a woman cannot do that, how will another man cope?
Better still, it seems like the problem is not just about the choice of a style or fabric. The matter is even more delicate. The article mentions that M&S get ‘the highest volume of returned lingerie items after Christmas, often because they are the wrong size’.
This is a phrase from M&S spokesperson:
“If anyone is embarrassed about talking to women then these guys are on hand to help customers”.
What puzzles me, is how can a man help another man figure out what bra size the latter’s female partner is wearing, if ‘another man’ doesn’t know it himself?
Update. Richard’s comment reminded me of a totally surreal experience of buying slippers at M&S. My shoe size is 36-37 European (depending on a manufacturer’s country), which in England falls between sizes 3 and 4. With this in mind, I tried size 3 slippers, which turned out to be very small. Tried size 4 of the same model, that was OK. Being a woman, I thought I’d try another model. With previous experience in mind, I went for size 4. It was very small. Almost speechless, tried size 5 of the same, and that fitted perfectly. Out of interest, decided to try a pair of black faux leather pumps, size 3. Fitted perfectly.
Morale: either M&S are having trouble making their slippers, or I’ve got a floating shoe size. The latter is impossible, as all my shoes are in the mentioned 36-37 Eur. Sigh.